There is no question that mobile usage within the financial services industry is growing exponentially. Improved networks, increased applications and deployment of multiple smartphone technologies have encouraged quicker adoption by consumers and industry professionals alike. As in many other industries, these technologies have helped blur the lines between personal and professional use.
Banking and financial services business leaders who understand the changing wireless landscape will have an easier time leveraging their web presence and gaining a strategic advantage by deploying applications that support a mobile workforce. Here are a few trends related to mobile deployment and usage to get you started in that analysis:
- Global mobile users are expected to surpass desktop internet users by 2014.
- On average there will be one mobile phone for every person on earth by 2015.
- 41% of U.S. online consumers own a smartphone.
- Sales of tablet PCs are expected to reach 500 million by 2014.
- More than 2 billion people have mobile phones but no bank account (expansion opportunity)
- M2M generated revenue will triple for businesses by 2015.
- In the past year mobile searches have grown four fold.
- Half of all mobile searches lead to a purchase.
It is critical to optimize your company’s online presence to support the increased number of users browsing and accessing information, possibly on your organization and its services, on their phones.
You may want to begin by testing your website on multiple mobile devices or with a simulator. Most users now expect their online mobile experience to be on a par with their desktop experience. According to Google about two thirds of mobile users will not re-visit a site if it doesn’t load after two tries. If you find that the site isn’t loading correctly or easy to navigate have your team build out a mobile version of the site or optimize the existing site for mobile viewing.
It is equally as important to provide your employees with secure, remote, mobile access. The number of companies working virtually continues to grow as they interact with customers, conduct business transactions and attract new prospects while away from the office. Employees today want to use their own mobile devices to increase their own productivity. One of our partners, Cisco, has embraced this Bring Your Own Device (BYOD) vision and continues to build solutions to help IT departments who are receiving an increased number of requests to support a wide variety of these technologies.
Cisco AnyConnect Secure Mobility Solutions is a great place to start for providing secure access to your enterprise. Their Mobility Client now supports the more popular devices used by your organization’s mobile workforce including phones and tablets running on the Android, iOS (Apple), Nokia Symbian and Windows Mobile platforms. To learn more about how these solutions offer a common, predictable user experience while also addressing productivity and security concerns please give us a call and we’ll be happy to provide you with more information. Our team of consultants and solutions experts is ready to help assist you and your team with gaining insight and developing a roadmap to a more competitive future for your organization.
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